BBC goes tech savvy

All stereotypes can now be put to rest. The British are not stuck in the 19th century, sipping tea in their large hats and using proper english, they are now making a huge leap into a potentially dangerous pool of internet media. BBC is making tracks towards putting their whole empire onto the web. This will enable fans to download all the shows that have been aired and read UK news whenever they please. 

 BBC's strategy seems to rely on the fact that many people use the internet more than they watch television. This is a new era for television broadcasting companies, and BBC is taking it to a whole other level. Behind the scenes it seems that BBC wants their information  to be more accessible. Doing this will allow them to grow new demographics and psychographics in their line of work. Bottom line: BBC will be accessible around the world and can thrive more when the internet is an access to their products.

Now, even though this sounds amazing to BBC and it seems as if everything goes according to plan(nothing ever does, trust me) then they will be a widely successful broadcasting company. All of their time and energy will bring more consumers to their station and they can finally have a wider range of viewers. Also, this will open up doors to more money and new ideas that the company has been brewing. They will join up with iPlayer and have a connection to Apple, which everyone wants to be connected to in some way. Also, this could be a huge investment and they could have more outlets for people to use such as a regional newscasting websites and different types of online "magazines." 

   However, with every great plan, there are also repercussions that could take dramatic effect if all fails. BBC owns most of its shows and is funded by the government by television viewers taxes. Now, if all said and done, BBC does not have to worry about sponsors or advertisers on their websites, so they will have a largely growing population of people who will use the website more frequently. Good for BBC bad for Advertising and media. 

Also, in order to start this complete makeover of the oldest broadcasting company in the United Kingdom, they will also have to do some lay-offs to meet the budget. This means, many people are out of jobs.

   As we have noticed, many television companies in the United States are slowly intergrading internet with their stations. Such as Fox Channel, which has now posted all their videos online so if you miss an episode you can watch it without having to wait for a repeat. 

  However, BBC website and FOX have many differences to each other. Yes, they both have their television shows posted online on their own websites, but what people can see is that BBC has made this a whole little world. 

   BBC has made it so you can customize your homepage, listen to radio stations, practice your English with quizzes and tips, look up the weather, watch the news, catch up on sports scores, and of course, watch television shows. 

 Now FOX has some interesting tricks up its sleeves as well, but not publicly announcing it as well as BBC. You can see the schedules for the upcoming week, watch old episodes, see sports, listen to the music that was used on the shows, has a kids page for kids shows and has a store you can purchase items. 

  But honestly, FOX? what are you trying to do here compared to BBC? BBC seems to have all the bases covered, or at least partially, and who knows? They will probably add much more to this website as the year goes by.